The term digital marketing refers to the use of digital channels to market products. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital marketing uses the same principles as traditional offline marketing but in a digital space. However, it is also defined by using numerous digital tactics and channels to connect with customers where they spend much of their time online.
Why is Digital Marketing Important ?
Digital marketing helps brands reach their target audience and promote their product or service also it allows you to get creative and stand out from your competitors in congested markets.
Benefits: Digital Marketing
- Cost Effective
- Global Reach
- Measurable Results
- Brand Awareness
- Hit your target audience with ease
- Easy and convenient conversions
Components: Digital Marketing
- Search Engine Optimization
- Social Media Marketing
- Organic Marketing
- Paid Ads Marketing
- Google Ads
- Email Marketing
- Affiliate Marketing
- Influencer Marketing
Scope: Digital Marketing
- Job in Start-Ups & MNC (Conditions – You have to be specialist )
- Freelancing Projects
- Business Growth
What Skills Are Needed in Digital Marketing?
- Search Engine Optimization
- Social Media Marketing
- Lead Generation
- Content Writing
- Email Marketing
- Graphic Designing
- Video Marketing
How to Do Digital Marketing ?
- Define your goals
- Identify your Audience
- Conduct a research on keyword
- Create a digital ecosystem regarding your product or services like webpages, social pages
- Provide informational content to your audience
- Create lead magnet via providing freebees to your relevant audience
- Create a marketing funnel
- Focus on analytics and close your audience or change the strategies accordingly